AC Clarke

Email marketing remains one of the most reliable ways to reach your audience. Unlike social platforms, where organic reach is limited and algorithms constantly change, email lands directly in your customer’s inbox. This direct line allows you to share personalised offers, updates, and content that resonates. Segmenting your audience and tailoring messages to their behaviour or preferences increases engagement. For example, sending product recommendations based on past purchases or...

Automation isn’t just a time-saver — it transforms the way your customers experience your brand. Automated emails deliver the right message at the right time, whether that’s a welcome sequence for new subscribers, reminders for abandoned carts, or post-purchase follow-ups. By mapping your customer journey and automating key touchpoints, you reduce friction and maintain consistent engagement without manual effort. Businesses that use automation effectively often see higher retention rates,...

Launching an email campaign is only the first step; optimisation is what turns campaigns into growth engines. Track metrics such as open rates, click-through rates, conversions, and engagement trends to understand what resonates with your audience. Test different subject lines, sending times, content formats, and call-to-actions to continually refine your approach. Integrating your email performance data with other channels like paid media and website analytics ensures that every campaign is...