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Paid media isn’t just for big brands — it’s one of the fastest ways for small and medium businesses to reach new customers. When done strategically, campaigns on Meta, Google, TikTok, and LinkedIn can drive measurable growth and increase revenue. At Performance Ads, we help businesses design campaigns that target the right audience, deliver engaging creative, and optimise for conversions. The key is testing, measuring, and adjusting  — not just spending blindly. A connected a

Running ads is easy. Getting a positive return on investment is what separates effective campaigns from wasted spend. ROI comes from strategy, measurement, and optimisation  — not just more clicks or impressions. Performance Ads focuses on creating campaigns that are measurable end-to-end. Every ad is tracked, tested, and refined to ensure every pound spent delivers results. We use data from each platform to optimise campaigns in real time, maximising performance across Meta,

Single-channel campaigns may seem simple, but they rarely deliver the full potential of paid media. Multi-platform campaigns combine Meta, Google, TikTok, and LinkedIn to reach customers at every stage of their journey. When your message is consistent across platforms, each interaction reinforces your brand and drives measurable results. Data from one platform informs decisions on the next, improving targeting, messaging, and creative over time. Performance Ads builds campaig